American movie star and co-founder of Fabletics activewear, Kate Hudson sat down for an interview with Marie Claire about her new line of casual dresses that will be hitting shelves shortly. Kate refers to this clothing line as athleisure dresses. She says that they will be using the same type of materials to fashion these clothes that they use for their leggings sports bras and other pieces of activewear that they are currently offering.
Kate says she wants to be able to make women comfortable yet give them a dress they can wear out on the town. Kate says she wants to be able to make women feel stylish and fashion forward. Though the dresses are not necessarily intended to work out in as with the other Fabletic offering, you could if you wanted to. The new line of athleisure wear is meant to move and stretch with your body movements.
JustFab, the parent company of Fabletics, was created in by and is in online subscription service. JustFab offers not only a line of clothing but shoes handbags Denim & Jewelry. It tailors clothing to the customer’s Personal Style by having them fill out a boutique questionnaire upon opening an account. The customer pays a monthly subscription fee of around $40 per month, and this allows for selection of one item from the boutique selected for the client. If the customer chooses to skip the month, they are authorized to log on and choose the option to do so without a fee.
No doubt women everywhere will be eagerly anticipating the release of her newest line of dresses. Original ideas combined with a solid and unique business model is the reason sales of both JustFab and Fabletics has been overwhelmingly favorable. These companies become more successful every day and is expected to continue growing.