Lori Senecal is the global Chief Executive Officer of Crispin Porter + Bogusky at the MDC Partners agency and also serves on the MDC’s board. Before this role, she served as the Global Chairman as well as the CEO at Kirshenbaum Bond Senecal and Partners (KBS). Under her competent leadership, KBS grew from a domestic agency with just 250 individuals to nearly 1000 people on the global scale. This could be attributed to by her close partnership with leaderships of organizations with the greatest growth and impact. Lori Senecal has also served as the president of the flagship New York office the McCann Erickson Company. Lori Senecal has also displayed excellence in her role as the Global Chief Innovation Officer at McCann world group. As the Global CEO, Lori is responsible for overseeing CP+B expansion to a global scale. With her experience and a proven stellar track record, Lori has shown to be an essential complimentary member of the team at the agency.
Senecal has developed her career over the years with an utter display of genius and intelligence. She is reputed for the acquisition of strategic partnerships as well as her acceleration of global agency growth. Lori Senecal is also known for her ingenuity in creating cutting-edge business divisions and leading some of the most popular blue chip and global accounts which are inclusive of Coca-Cola, BMW, and companies like Victoria’s Secret PINK, Harman, Vanguard, William Grant and Sons, Nestle, just to name a few.
Read more: @digitalori
Lori encourages employees to be the architects of their perfect careers. Lori Senecal is popular for backing and even incubating projects and start-ups by employees through invention competitions within the agency. These are aimed at incentivizing and inspiring employees in the organization while at the same time upholding the innovation culture.
Lori Senecal was appointed to the board of MDC in 2014. In the same year, she was also named a Woman to Watch by Advertising Age. Her outstanding professional achievements have been honored severally. She has a Quantum Leap award for her excellent leadership and her contribution towards upholding the innovative culture.
Lori has been brought up in a competitive environment which has significantly fostered her creativity. She has worked hard to become the remarkable woman she is today. Lori believes that culture has the power to drive positive change. This is why she has thrived in her career through creating cultures that motivate people to take part in a pioneering and a resolute mission.