JHSF: The Brazilian Real Estate Sensation

JHSF Participações is a firm that has come to be known for its success in recurring income activities. The Brazilian company operates shopping malls, hotels, real estate development, and gastronomy. Established in 1972, JHSF’s operations are not limited to the Brazilian market but span to other countries including the U.S. and Uruguay. JHSF was the first real estate firm in Brazil to venture into recurrent income assets such as airports, hotels, real estate projects, and shopping malls.

The Growth of JHSF

The company was initially known as JHS. In 1990, it was split into two: JHSJ and JHSF Participações. While JHSJ was involved with miscellaneous business affairs, JHSF dealt with real estate. The latter ventured into the industry of shopping centers and founded the first shopping mall to have a sub-way station in Brazil. This branch also acquired shares from “Fasano Group’s” hotels. Later on, JHSF established the first fashion outlet in Brazil and named it the “Catarina Fashion Outlet”.

The Recurring Income Market

JHSF became fully invested in recurring income areas after realizing the potential of this business strategy. The company dedicated its finances and efforts in implementing administration projects and developing hotels and shopping malls. JHSF also invested in integrated urban development Catarina.Catarina comprises of Catarina Fashion Outlet and Catarina Executive Airport. The profits that JHSF generated from its recurring income approach earned it the publicity that many high profile businesses yearn for. As a result, JHSF went public in 2007 and its shares are now traded on FBovespa and Novo Mercado.

About José AuriemoNeto

There is no discussion about JHSF that does not include the mention of José AuriemoNeto, the company’s chairman and CEO. Neto supervises the firm’s brand in public development, office building, and hotels. Neto also manages JHSF’s retail portfolio which includes shopping complexes, Ponta Negra and CidadeJardim, and Metro Tucuruv and Bela Vista.

Neto pursued his studies in one of Sao Paulo’s distinguished institutes, Fundação Armando ÁlvaresPenteado (FAAP). He was hired by JHSF in 1993 and within four years, he had managed to develop the firm’s parking lot management branch. Neto has continued to lead the company towards achieving its goals and with him at the helm; one can only expect to see JHSF accomplish greater prosperity.