Joel Friant is a businessman who says that delivering high-quality products to your customers is the key to keeping them and achieving good profits. He’s always kept this at the top of his mind in all of the businesses he has started over the years. This is particularly true for the Habanero Shaker, a product he developed in the mid-1990s. At the time he owned a restaurant and couldn’t find any habanero spice canister that delivered the taste and heat he was looking for. So, being an entrepreneur, he created it.
The Habanero Shaker was sold by Joel Friant in big grocery stores in his region. He had previously traveled internationally to find the best farms to source his product, such as Jamaica. He said he wanted to introduce his customers to habanero peppers in its raw form which was quite novel at that time. It was successful in stores but he also had a house-flipping business that needed all of his attention and so he let the product line die.
Around 2002, Joel Friant decided he wanted to take the opportunity to learn about and take advantage of eCommerce, one of the best ways of reaching a huge number of consumers. He recalled his habanero product and rebuilt his supply chain. He introduced the Original Habanero Shaker, an Amazon exclusive, and has found a whole new audience of people that love his product and give it high reviews.
The Original Habanero Shaker is a flaked habanero pepper product that has been sun-dried at the source. After being ground it is shipped to him where his facility puts it into convenient canisters without any other ingredients. It keeps its potency and taste for a long time even if people use it all the time on their food.
Joel Friant says the Habanero Shaker goes fantastic with a wide variety of foods such as fish, chicken, roasted almonds, popcorn, salad, guacamole, and more. He says you don’t need to shake too much because a little bit of this spice will go a long way in delivering an amazing taste and heat.