José Auriemo Neto was born in the city of São Paulo, and before reaching the age of 30, he was president of the property development company JHSF , a firm founded decades earlier by his father, Fábio Auriemo. Even though he was very young, Zeco, as he is known by his friends, took on the responsibility that was given to him and he dedicated himself tirelessly to the success of the company since then.Upon entering college, Zeco chose to major in the Engineering field and went to the Faculty of Engineering of São Paulo.
However, before to the end of the course, José Auriemo Neto chose to quit college and dedicate himself to the family business, in which he had been working since he was 17 years old, and realized that this was what he really wanted for his future.Led by José Auriemo Neto, the family company began investing in the high-income residential sector, a sector that had a great potential to develop in the country during the 2000s. In this period, JHSF bet on the Cidade Jardim Park project , a huge multifunctional luxury development located in Marginal Pinheiros.
The location of space even came to generate much controversy on the part of the analysts, who considered that region of the Great São Paulo unfit to for a luxury establishment.Even with the criticism, Jose continued this idea and invested in the purchase of the immense lot for the construction of the Parque Cidade Jardim. After completion, the complex boasts a luxury shopping mall, nine residential buildings, four commercial towers, restaurants, gyms and a building which partially serves as the headquarters of the Fasano luxury hotel.While building his successful career, José Auriemo Neto formed built a beautiful family with Mariana Landmann Auriemo.